In Partnership with Coatings World University, the 51st Annual International Waterborne, High-Solids and Powder Coatings Symposium will offer its first online short course, Surface Coatings for Sales Personnel. This online course is designed to impart basic knowledge of surface coatings to sales personnel employed in the coatings industry, who do not have a formal scientific education or background.

The course is intended to enhance the salesperson’s ability to interact with customers and answer their questions, and to access their needs to make successful product recommendations.

Course Purpose

Teaching the science behind coatings chemistry to non-technical personnel. This course is designed for sales people,  but also marketing and product development personnel at coatings manufacturers, raw material and equipment suppliers and distributors. At $295 per course, this is the most cost-effective way to ensure non-technical people understand the science behind coatings.

Course Description

This 4-hour on-demand online course is designed to impart basic knowledge of surface coatings to sales personnel employed in the coatings industry who do not have a formal scientific education or background. The course is taught by experts in the industry.

Who Should Attend

This online course is designed to impart basic knowledge of surface coatings to sales personnel employed in the coatings industry, who do not have a formal scientific education or background.

The course is intended to enhance the salesperson’s ability to interact with customers and answer their questions, and to access their needs to make successful product recommendations.

To register for this course click here.